Activision Blizzard purchase faces new investigation
Initially disclosed earlier this year, it appears that Microsoft's acquisition of Activision Blizzard is hesitant to take place, plagued by ongoing issues that threaten to derail it.
As a result, while Activision Blizzard's stockholders were in favor of the transaction, Microsoft and other external agents remain skeptical.
And it is that the latest participant in adding barriers to this deal has been the United Kingdom's Authority of Markets and Competition (or CMA), which has begun a new inquiry into the operation, producing one of the first big antitrust probes, as reported by CNBC.
According to this investigation, this agreement could have a significant (negative) impact on the video game industry because it delivers great franchises such as Call of Duty, Candy Crush, and Warcraft to one of the world's largest technology companies, for What the authority responsible for markets and competition will analyze the situation "considering whether the agreement may harm competition and lead to worse results for consumers, such as higher prices, lower quality or reduced options ".
Although we've seen this type of study before, such as Microsoft's purchase of Bethesda, each new transaction offers another argument.
As a result, the CMA has set September 1 as the deadline for its final determination, although communicating that it will receive opinions from interested parties through an open consultation until July 20. Microsoft, for its part, has been upbeat, pledging full cooperation and stating that "we continue to believe that the agreement will conclude in the fiscal year 2023, as originally envisaged." Analysts, on the other hand, are significantly less optimistic about the likelihood of a merger being approved by regulators.
Post by Bryan C.
