Apple's Strategy to Promote the $3,500 Vision Pro Headset: In-Store Demos
Apple is preparing to launch its highly anticipated Vision Pro headset, a premium product with a price tag of $3,500. Understanding the challenge of convincing customers to make such an investment, Apple plans to offer an extensive 25-minute demo experience in its stores, as reported by Bloomberg's Mark Gurman.
Jan 15, 2024 - 23:04
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Personalized Setup: The Initial Phase of the Demo
Face Scanning for Custom Fit
The demonstration begins with a face scanning process using an app, reminiscent of the setup for Face ID. This step determines the appropriate light seal, foam cushion, and band size for each user. With over 25 shapes and sizes for the light seal and two cushion sizes, the emphasis is on providing a tailored experience for optimal comfort and performance.
As the Vision Pro is not compatible with standard glasses, Apple employees will scan customers' glasses to ascertain prescription details. This information is then used to assemble a demo unit equipped with the correct lenses, ensuring clarity and comfort for glasses wearers. Apple stores will be equipped with hundreds of lenses to cater to various prescriptions during the demos.
Demonstrating the Vision Pro: A Comprehensive Walkthrough
User Interface and Controls
During the demo, Apple staff will guide customers through the Vision Pro's user interface. This includes instructions on controlling the pointer with eye movements, making hand gestures, and even the proper way to hold the headset. Such detailed guidance aims to familiarize users with the headset's unique interaction methods.
Experiencing the Vision Pro's Capabilities
Participants in the demo will have the opportunity to view 3D spatial photos and videos, exploring the immersive capabilities of the headset. Additionally, the demonstration will showcase the Vision Pro's potential as a replacement for traditional computers or iPads. Users will get to try out third-party apps, navigate web pages via Safari, and engage with various other features.
Real-Time Monitoring by Apple Staff
Throughout the demonstration, everything the customer sees and experiences will be simultaneously viewable by the Apple employee on an iPad. This setup allows for a guided, interactive experience, ensuring that any questions or concerns can be addressed promptly.
Conclusion: Apple's Effort to Showcase the Vision Pro's Value
Apple's decision to offer these comprehensive in-store demos for the Vision Pro headset underlines the company's commitment to not only showcasing the advanced technology of the device but also ensuring customers understand its value and functionalities. By providing a personalized and interactive experience, Apple aims to overcome the challenge of its high price point and demonstrate the Vision Pro's potential as a groundbreaking addition to the world of technology.
