Meta and Microsoft Opt for AMD's AI Chip as Nvidia Alternative

In a significant shift within the AI technology landscape, prominent tech companies Meta, OpenAI, and Microsoft have announced their decision to use AMD’s latest AI chip, the Instinct MI300X. This move signals a growing preference for alternatives to Nvidia's dominant position in AI graphics processors.

Dec 1, 2023 - 18:50
Dec 13, 2023 - 00:04
Meta and Microsoft Opt for AMD's AI Chip as Nvidia Alternative

AMD's New AI Chip: Instinct MI300X

  • Release and Potential Impact: Scheduled to ship early next year, the MI300X might reduce costs for AI model development, challenging Nvidia’s AI chip market leadership.
  • Unique Features: The MI300X boasts a novel architecture with 192GB of advanced HBM3 memory, offering faster data transfer and capacity for larger AI models.
  • Performance Comparison: AMD CEO Lisa Su highlighted the MI300X’s competitive edge over Nvidia’s H100, emphasizing faster user response times and enhanced experiences.

Industry Response and Adoption

  • Tech Giants’ Endorsement: Key industry players like Meta and Microsoft expressed their intention to integrate the MI300X into various AI-driven tasks, from image editing to cloud services.
  • Oracle’s Adoption: Oracle’s cloud services also plan to utilize the MI300X, further expanding its market presence.

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Challenges and Opportunities for AMD

  • Adoption Hurdles: The transition to AMD from Nvidia might require significant investment and effort, posing a challenge for AMD’s market penetration.
  • Software Improvements: Addressing previous shortcomings, AMD has enhanced its ROCm software suite, striving to match Nvidia’s CUDA software standards.
  • Pricing Strategy: While exact pricing remains undisclosed, AMD aims to offer a cost-effective alternative to Nvidia’s expensive chips.

Market Projections and AMD’s Strategy

  • Sales Forecast: AMD projects around $2 billion in total data center GPU revenue by 2024, a modest figure compared to Nvidia’s current market dominance.
  • Market Growth Expectations: The AI GPU market is expected to reach over $400 billion by 2027, doubling previous estimates and reflecting the high demand for advanced AI chips.
  • AMD’s Market Positioning: AMD CEO Lisa Su emphasized the company’s goal of securing a significant share of the burgeoning AI chip market, without necessarily outperforming Nvidia.


AMD’s Instinct MI300X introduction marks a pivotal moment in the AI technology sector, offering a viable alternative to Nvidia’s long-standing dominance. With support from major tech companies and a focus on performance and affordability, AMD positions itself as a key player in the evolving landscape of AI computing.