LG is entering the market of chargers for electric vehicles

LG wanted to expand its business into the market of electric vehicle chargers, and it did it in a simpler, faster, but likely more expensive method - by acquiring the company AppleMango.

LG is entering the market of chargers for electric vehicles

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This South Korean firm, launched in 2019, has created its own charger technology. These EV charging stations will gain a new user interface, as well as real-time management and control, thanks to LG's assistance.

LG is already well-known in the electric vehicle business because it manufactures batteries, displays, and sensors for them. It has also recently teamed with Magna International to produce electric motors, inverters, and chargers. This acquisition will only complete their holdings in that sector.

In addition to acquiring AppleMango, LG will collaborate with partners GS Energy, which also manufactures electric car chargers, and IT supplier GS Neotek, which will offer the infrastructure for linking electric chargers. LG has a 60% investment in AppleMango, GS Energy has a 34% share, and GS Neotek has a 6% stake.

The idea is to put up a charging line by the end of the year, with the goal of offering various types ranging from large chargers for public places, hotels, parking lots, and shopping malls to compact chargers appropriate for installation in households circumstances (garages and yards).

LG's collaboration with SoundHound

LG Electronics has signed a memorandum of understanding with SoundHound AI Inc., a global player in the field of voice artificial intelligence, with the aim of jointly developing advanced voice AI technology for the next generation of in-vehicle infotainment (IVI ) systems.

In this way, LG's IVI systems and SoundHound's voice AI platform, which enables conversational voice control, will be integrated into a common solution.

SoundHound's voice AI platform is based on Speech-to-Meaning and Deep Meaning Understanding technologies, which have led to an evolution in the field of voice control from a traditional command-and-control interface to more intuitive conversational functionalities for drivers and passengers.

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Post by Bryan C.